Brand Identity

Colors

Colors

Color provides an instant visual communication of our brand personality. CAN TV Red is our signature color. The color palette below is for team members and agencies to use as they create external and internal corporate, marketing and communications materials such as advertisements, presentations, videos, emails, illustrations, banners, etc.

It is important that multiple colors are used together thoughtfully and with purpose.

TIER 1
CORE
PRIMARY

Hex: e50000
RGB: 229, 0, 0
CMYK: 4, 100, 100, 0

TIER 1
CORE

Hex: ac0000
RGB: 172, 0, 0
CMYK: 21, 100, 100, 16

Hex: 4a5767
RGB: 74, 87, 103
CMYK: 74, 59, 43, 23

Hex: 333333
RGB: 51, 51, 51
CMYK: 69, 63, 62, 58

Hex: 111111
RGB: 17, 17, 17
CMYK: 73, 67, 66, 83

TIER 2
ACCENTS

Hex: 23826f
RGB: 35, 139, 111
CMYK: 83, 28, 63, 10

Hex: 31b98e
RGB: 49, 185, 142
CMYK: 73, 0, 59, 0

Hex: 1a4d66
RGB: 23, 77, 102
CMYK: 93, 64, 41, 24

Hex: 3399cc
RGB: 51, 153, 204
CMYK: 93, 64, 41, 24

TIER 2
NEUTRALS

Hex: eeeeee
RGB: 238, 238, 238
CMYK: 5, 4, 4, 0

Hex: e4e4e4
RGB: 228, 228, 228
CMYK: 9, 7, 7, 0

Hex: cccccc
RGB: 204, 204, 204
CMYK: 19, 15, 16, 0

Hex: 767676
RGB: 118, 118, 118
CMYK: 55, 47, 46, 12